“Dress like you’re already famous.”
Hi, my name is Joëlle Azoulay and I am the creator behind my brand Rosie and Blush.
Ever since I was a little girl, I would tag along in school holidays to my mum’s work where she was a teacher of Fashion Design and Technology. I would sit in the back of her class, pinning fabric to mannequin’s to create garments.
After many years working for other fashion brands, I decided I wanted my own. I set out at the age of 30 and as a single mum with two children, to head back to school to obtain the skills needed to create and converse into the world of fashion.
I studied three years full time and completed an Advanced Diploma in Fashion Design and Merchandise and then continued to further my skills and study Theatre Costume for another two.
Rosie and Blush will be a brand that empowers women to feel confident and happy in their own skin.
I’m dedicated to bringing the beauty of every person to the forefront of their exterior through the style choices they make.
For me, fashion and art are a way of life. My hope is to share my love for the two through Rosie and Blush.
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